This is a concept website designed for a financial coach whose audience is Black women ready to build wealth on their own terms. The goal was to create a digital experience that felt as empowering as the brand itself — modern, feminine, and unapologetically bold.
I wanted the site to feel vibrant and aligned with the boss babe aesthetic: a woman who is financially savvy, stylish, and knows her worth. Every design decision — from the color palette to the typography — was made with that woman in mind.
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